One of my clients — an acupuncturist and practice owner — called me her business therapist in her testimonial. And honestly, she wasn’t wrong. But when I thought about it more, I realized she wasn’t really talking about marketing. She was talking about something that happens before the websites, the email sequences, and the online offers. The conversations that ask bigger questions: what do you actually want this practice to become? What does growth look like if it fits the life you’re trying to build? This is the step most practitioners skip, and it’s the one that makes everything else work.